Marketing is the only business function which generates money.
Everything else is a support function. Some people will disagree with me on this. Particularly accountants, but it’s true!
Accounting takes care of costs and business reporting. Operations gets the job done. Administration is a marriage between Accounting and Operations. Doing this stuff is working In the Business to keep it functioning.
Marketing works On your Business to help it to survive and grow.
So Marketing must be done constantly and done well for the other departments to have a job.
Yet so many trade businesses fail to firstly understand and invest in Marketing, and secondly to measure it properly.
Your 7 key trade business marketing objectives
There’s seven key goals you need to be focused on if you want to keep growing your trade business in a profitable and sustainable way.
You don’t want to be working your butt off for 8-12 hours a day, 6 days a week, forever, do you?
In Tradie Marketing Secrets we dive into each of these 7 objectives and share the steps you need to take to achieve them. If you can nail these – you’ll be in control of a fantastic business that gives you the money and lifestyle you really want.
Objective 1: Build a loyal tribe
The fastest and easiest way to grow a profitable trade business is to stop spending all your time and marketing money on chasing new customers only. Yes, of course you need new customers – but if you have a loyal tribe of people who love your services – they’ll help get you new customers.
Building your tribe is a staged journey, one which involves being good at all these steps – marketing, sales, customer service and building relationships.
What you always need to keep remembering is these words of wisdom . . .
The money is in your list
Full details of the 7 Trade Business Marketing Objectives revealed in Module 1.1.