Loading ...AT LAST! Highly Effective Marketing Exclusively For Trade Business Owners
Tradie Marketing Secrets
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If you'd like more customers and more profits in your trade business, then you've come to the right place.
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Hello, I’m Annette Welsford from Commonsense Marketing. Every single one of us needs the valuable services that Tradies provide. But it's a very competitive world. If I need a plumber or an electrician, how do I know which one to choose? It's important for you to get my attention and convince me that you're the one I should hire above all your competitors. I'm going to show you how to market your business properly so you're the one that people ring first, over and over again. This doesn't mean spending a lot of money on advertising. Quite the opposite. It means learning how to effectively attract lots of clients and repeat business on a shoestring budget. I'm married to a tradie, so I know what it's like. I've helped him build his business so he doesn't have to work long hours any more. I've also helped many other small businesses do the same. Now it's your turn! |
Remember, it's not the best Tradie who wins all the business, it's the best marketer – every time!
Whether you've just finished your apprenticeship and are now ready to launch yourself on the world, or you've been in business for yourself for a while and want to grow your customer base, revenue and profits, here's some tips to help you.
STEP 1 – Attract More Qualified Leads
How?
Firstly – analyse who your market really is. Is it everyone? No! Go for a segment. You need to know their age group, their gender, where they live or work, what their interests are and – MOST IMPORTANTLY – what their problems and issues are. Once you know this, you're ready to create effective marketing. It seems obvious, but most business owners don't really know this. We'll show you how to profile your ideal customer and focus on attracting leads from this group. It's much easier (and more profitable) to target a segment of the market, than try and be all things to everyone.
Secondly – determine how best to reach your customers. Will it be through advertising, publicity, letterbox flyers, direct mail, your website, emails, promotions, events, referrals – or a combination of these? We'll show you how to shortlist the most effective strategies for your business and industry.
Thirdly - create marketing that works. Every single marketing piece you create needs to attract their attention, keep them interested, create desire for your product or service and incite them to take action. This is what we call the AIDA formula – Attention, Interest, Desire, Action. Sadly 90% of advertising I see in the press, in my inbox, on the internet and in my letterbox fails to do this. We'll show you step by step – how to create marketing that makes your phone ring and your inbox ping!
We show you where to find your ideal market and help you create powerful marketing ads, promotions and website.
STEP 2 – Get More Sales
How?
By differentiating your business from all your competitors. You want your prospects to choose you. We'll show you how to stand out – how to present a professional image and be the number one choice.
By reducing risk. Your prospects will only buy from you if they feel comfortable that you will solve their problems and won't rip them off. We'll show you how to build credibility and gain their trust.
By being an effective closer. Many small business owners don't ask for the sale. They just hope it will happen! We'll show you how to be an effective negotiator and closer far more sales. It's actually quite easy and you don't need to be a slick salesman at all.
By generating repeat business. It costs five times more to get a new customer than to get repeat business from an existing customer. We'll you several strategies for ensuring your existing customers purchase from you over and over again.
We give you our proven professional Quote Template to customise and use over and over gain
STEP 3 – Improve Your Profits!
How?
We've identified 8 simple strategies which are proven to increase profit by up to 90%. They're very easy to achieve and applicable to every type of business. The unique Commonsense Marketing Profit Calculator is a fantastic tool which shows you exactly how to do this. It's so simple you'll be kicking yourself for not trying it before.
Here's two simple strategies from our list . . .
A. Reduce your marketing costs. We'll show you how to measure the effectiveness of your marketing so you can stop wasting money on activities which don't provide the best return on investment.
B. Generate More Referrals. The best type of business is referred business. Your customers have done the "selling" for you and it has cost you nothing! But rather than wait and hope that this happens – we'll show you how to develop a system so that you receive a flood of referrals into your business – month after month.
I've been searching for something like this, aimed at us tradies for a long time. I'm really impressed by your program, it's taught me heaps and I'm putting it into place right now. Well done, I'll be recommending this great program to other tradies I know Geoff, Landscaper, Gold Coast
How You Can Become a Great Marketer
Once you understand how to market yourself or your company effectively – your business will take off! You can either learn it all and do it all yourself – or get your partner or a member of your team to do it for you. Or if you prefer, we can do it for you. What I will do is share the most critical marketing information that you need to know to make the right decisions. You’ll learn step by step everything you need to know to be in charge of your business growth. I'm helping many small business owners right now to become red hot marketers.
I'll help you to discover…
- How to attract a flood of qualified leads from your ideal target market
- How to differentiate yourself from every other tradie in your marketplace so more people choose you
- How to plan and prioritise your marketing so you do the most effective things first
- How to write fantastic copy for your ads, website, flyers, emails, and Proposals. You'll learn how to craft headings and content which attracts attention and gets results. We'll even give you ready made templates you can use right now!
- How to get free publicity in the media. This is a powerful way to build credibility and get lots of enquiries.
- How to get repeat business from your existing clients
- How to get your clients to recommend you to all their friends, over and over again
- How to drive streams of traffic to your website
- How to organise your website so it’s appealing, visitors stay longer and they take action
- How to find out who visits your website and what interests them (and doesn’t interest them)
- How to find low cost expert resources to help you get it all happening
- How to "systemise" it all so your business keeps running smoothly, even when you're not around.
It’s all delivered in our exclusive
"Tradie Marketing Secrets Coaching Club"
I’m really excited about our program. It’s a step by step Marketing Coaching Club, designed to help you to grow a sustainable and profitable business. You learn what to do, and how to do it. You can even get help to do it.
How do you Know if our Marketing Coaching Club is Right for You?
Take this quick test
Q1: Has your business growth and profits declined as people tighten their money belts and worry about their jobs? Do you wish you had a better way of promoting your services so that your prospects could see how much they really need you, particularly in the current financial climate?
Q2: Are you great at what you do but find it hard to convince your market why you're better than your competitors?
Q3. Do you wish you knew more about marketing so that you could achieve far better results?
Q4. Do you wish you had someone to help you plan and execute your marketing?
Q5: Would you like to know how to generate repeat business so you don't have to constantly chase new business?
Q6: Do you wish you had a professional website that generated leads every day?
If you answered YES to any of these questions, then you’ll be delighted with our Tradie Marketing Secrets program. Once you understand and conquer the marketing, everything else will flow and you'll wonder why you didn't do this years ago.
Who is Tradie Marketing Secrets Suitable for?
- Anyone who is currently operating their own trade business – plumbers, electrical contractors, gardeners, tilers, carpet layers, tree loppers, landscapers, painters, brickies, builders, handymen . . .
- Anyone who is just starting out and wants to set up the marketing properly from the outset to ensure the business takes off
What Sort of Skills or Prior Experience Will You Need?
- You don’t need to have completed any marketing courses.
- You don’t need to be an IT expert.
- All you need is a desire to grow your business and a willingness to learn new concepts and techniques.
A word of warning though: this program is not suitable for everyone. It's only for tradies who are committed to growing their business. It's definitely not for people who are afraid of change. Remember you will never achieve a different result if you keep doing the same old thing. We’ll show you how to overcome any doubts or fears and welcome and implement new ideas.
What You Need To Do Now
Click on the button below to find out full details of the program. You'll be quite surprised by how much you get and what you're going to learn! You'll be particularly impressed by how inexpensive it is!
You’ll discover:
- What’s covered
- How it’s delivered
- What’s expected of you
- Your “Tradie Secrets” bonuses
- How small your investment is
I look forward to helping you to grow and prosper like you've never known before! Your Trade Marketing Coach
Annette Welsford
