How to Get More Customers and Make More Money


Experiencing Any of These Problems In Your Trade Business?


Not enough enquiries?

You need more enquiries, from the right kind of people – not price shoppers. But it’s hard to achieve, week after week.

Not enough sales?

You put in the time preparing quotes, but you don’t win enough of them. Selling is not high on your list of fun things to do.

Not enough profit?

You work extremely hard, yet there never seems to be enough money left to really get ahead.

Customers frustrate you?

You know you do a great job, but not customers enough book you again or refer you and you don’t know why.

Staff frustrate you?

You wish your team took more care, showed initiative and stepped up a bit. They’re just not as motivated as you.

YES - We can definitely identify with these

These are common problems faced by many trade business owners, and the good news is that with the right knowledge and actions you can fix them in no time. And that’s exactly what we help our clients do.

NO - We don't have any of these issues

If you don’t experience any of these problems in your business – our huge congratulations! You’re doing better than 92% of small business owners. You don’t need our help, so thanks for stopping by.

How to solve these issues and build a terrific business

The secret to solving these types of issues and taking a quantum leap in the growth of your trade business lies in your marketing and internal systems.
When you’ve got your marketing, sales and internal systems functioning smoothly and achieving consistent results – you’re well on your way to getting  your life back.
Our Proven Five Step Process addresses all these problems – and a whole lot more – and it’s all shared with you in our Tradie Marketing Secrets program.

Annette Welsford

Commonsense Marketing

I’ll help you build a jaw-dropping profitable life-changing business

Hello, I’m Annette Welsford from Commonsense Marketing.

I’ve helped hundreds of trade (and non-trade) business owners to solve issues like these and improve their results.


By giving them the knowledge and help they need to make the right decisions and take the right actions.

I believe it is crucial that as a business owner, you understand the what, why and how of marketing, business management and systems and how it applies specifically to your  trade businesses.

Only then can you make the right decisions when it comes to your own marketing, sales and systems.  Or if you decide to hire an expert to help, you’ll know what questions to ask and what to be wary of so you don’t get ripped off.

In this program I share everything I have learned over the last 35 years, including plenty of case studies from businesses I’ve worked with, so you can take these and try them in your business.

My goal is to give you the knowledge, skills and know how to help you get better results in your trade business.

The Five Steps That Will Transform Your Business Forever


We’ll show you how to:

  • Get super clear on your values, brand and what you want to be known for
  • Define who your ideal target market really is
  • Stand out from your competitors so people choose you, not them


We’ll show you how to:

    • Generate leads from your website, social media and offline
    • Be enticing and keep prospects keen
    • Build trust so people call you, not your competitors




We’ll show you how to:

  • Create outstanding quotes that convert
  • Improve your sales conversion rate
  • Sell without being a “salesman”
  • Make more profit


We’ll show you how to:

  • Ensure your customers love you
  • Get more repeat business
  • Get your customers to help you grow your business


We’ll show you how to:

  • Nurture a happy and productive team
  • Create and build fruitful partnerships
  • Save time and increase productivity with the right systems
  • Improve your happiness, lifestyle and future

Marketing For Tradies – the Answers Are All Here
Here’s What You Get

  • Detailed step by step training in our five step process, delivered in structured easy-to-follow lessons
  • Examples of actual marketing campaigns and results from many of our clients
  • Quizzes to test your understanding and Action Plans to help you implement everything into your business
  • “How To” videos to show you how to do lots of things yourself
  • Tools and templates you can use in your business straight away to get things done
  • Access to our Members Only Facebook Group where you can ask any marketing question and get help from me, my team and fellow members – every day
  • Free access to the Commonsense Marketing paid training webinars on advanced marketing and business management topics
  • Great Discounts on “Done For You” Marketing Services. If you don’t have the time or confidence to do it all yourself – you’ll get a 12% discount on all our Done For You Marketing Services including website development, branding makeover, customer referral campaigns, email marketing, content creation, social media marketing, copywriting, graphic design, and more.

. . . Plus 3 Great Bonuses


Ebook 1
How to Ensure your Business is Referred 365 Days a Year

great web design

Ebook 2
30 Crucial Elements for a Great Website


Ebook 3
How to Differentiate Your
Service Business

“Your advice is sound and straight to the point, I have achieved more with you in past 5 months, than I have over the 2 years I was paying big dollars to a business coach who promised the world but sadly totally under delivered. Thank you Annette for helping my company to achieve so many things in such a short period of time!”

Andrew Gray, Need An Electrician, Sydney
“Thank you for transforming me and my business. Taking an ordinary concreter and helping me understand what can be done. You guided me through the process all the way. At the beginning I thought it was too hard, but now I have a great website and getting lots more business. I’ve taken a lot from it and I just want to thank you I highly recommend this for any trade business.”

John Nisa, Inspire Concrete, Sydney
“We’ve increased profit by 20%, put on 8 new staff and we’re always booked out for weeks in advance. Our Google Ad costs have halved, we get loads more referrals and we get lots of enquiries through our new website – which we never used to get with the old one. We love all the systems Annette has put in place and it just all runs like a machine.”

Craig and Louise Kraudelt, Kraudelt Painting, Brisbane
JOIN NOW and Put a Rocket Under Your Trade Business

And at only $20 per month it’s the cheapest and best investment you’ll ever make in your business.

What Happens When You Join?

Upon payment you will receive access to our Members Area and immediately and you can get stuck right in to the first set of modules and tools.

Each month you’ll receive new modules, tools, templates and resources – so you can work through these at your own pace.

There are no contracts so you can stay a member as long as you wish, and leave whenever you wish. But with unlimited marketing help, why would you want to leave???

“I have now worked with Annette for over 5 months. After implementing all her marketing systems I have doubled my revenue, and now get 3 new referrals per week. I have also increased my revenue per client by 25%. Ironically I have started working less, as my marketing systems do all the ‘heavy lifting’. I highly recommend Annette to any small business owner, who feels they are stuck in a rut and don’t know how to take their business to the next level. Annette is a true expert in her field and a pleasure to work with. Above all else Annette gets exceptional results, and this is what matters most.”

Paul Zdzitowiecki, Computer Cures, Melbourne

Life is short. Don’t put off enjoying it.
Build your trade business properly now so you can get on
with the life you really want to lead

JOIN NOW and get started with our proven five step process